Where Do You Find MLM Leads - Part Two?

We learned in a previous article about where to find MLM leads, that you could use search engine optimization and pay per click options. This article covers networking, target marketing and purchased leads. We've touched on these briefly in other articles, but in this one, you will find out the how-to use part of each one.

First, networking. It is often the simplest and easiest method for most people. If you love talking with people and building relationships through groups and forums, then just adapt your approach to the people you talk to who are interested in network marketing. It's as simple as just talking to people and being open and friendly. Once they get to know you and like you, they'll be interested in what you are doing, and willing to hear what you have to say/offer. This approach does take a bit longer, as you can't just rush a relationship by saying Hello, my name is xxxx, did you know I market xxxx product? Take the time to really get to know who you are talking to, and in the process be a smart marketer and pre-qualify those you talk to. You can use Yahoo Groups, Google Groups and other online forums such as MySpace, and industry specific places, like Ryze or Direct Match.

Second, target marketing. There are a number of ways to do this. What you could do is contact other people in programs similar to yours and see how they are doing with their business. You never know when you will find someone who is either ready for a change or would like some help from you. This is another smart market move as it gives you access to people already into marketing. You know that old saying: "If you want something done, ask the busiest person."

Another area of target marketing, is talking to people with similar personal interests as yours. It's a good place to start communicating back and forth that can lead to you telling them what you do.

Third, purchased leads. They tend to come in many different flavors, meaning, there are a variety of qualities available. If you want to buy leads, make sure you check the source and their reputation before doing that. If you're willing to spend the money on quality leads, expect to spend a fair penny for solid leads. If you're buying leads that need to be contacted by phone, then be prepared to act on them. There's also auto-responder quality leads. Yes, you have the ability to find leads on your own, without spending a lot of money, and you've already learned about that in an earlier article. Bottom line? Work hard, work smart and do the leg work on your own for the best investment you could possibly have in your own business. It will pay off in the long run.

Where do YOU Find MLM Leads?

We've already learned that lead generation can be achieved in many ways using:

* Search Engine Optimization
* Bounce Backs
* Networking
* Target Marketing
* Lead Purchasing

But, HOW precisely do you generate leads with these methods? Let's take a closer look and find out how. We'll do the first two in this article - SEO and Bounce Backs.

Search Engine Optimization (SEO)

SEO is used by smaller businesses right on up to Fortune 500 companies to improve online exposure and get a larger market share of customers. SEO can be broken down into two categories - Pay Per Click (PPC) and Natural or Organic.

If you're using PPC for your website, your site needs to be optimized for your target audience. This means you have to identify your audience first, and then put the right kind of content in your site for that market. Once the site is optimized with the key words and content for your target market check out the PPC sellers (ie Google Adwords) and launch your campaign. PPC can be effective if you know what you are doing, and conversely, can be expensive if you don't know what you're doing. Research all your options first, and take the time to learn how to use PPC properly.

Natural or Organic searches use a site's meta tags in conjunction with content. Both these things make a difference in the search engine rankings and the results returned from a search. This isn't paid for, it's all in how well you've done your tweaking job for the engine spiders to find and rank you. This method is admittedly a lot of work, as in, you must always supply the site with fresh and relevant content that targets your market. If you don't update content on a regular basis or swipe someone else's work, you'll drop in the rankings. You also have to know what various search engines are looking for in content and originality.

Bounce backs are a response to an opportunity e-mail that someone sends you. These are good candidates because they're actively building a business. The down side to this lead generation method is you'll be receiving a lot of emails that people label as SPAM. Yes these e-mails are a nuisance, but they can also be pay dirt for you. Basically, you get on mailing lists, verify e mails sent to you, and then learn how to respond to the various solicitations/replies you get in return. This can actually be a lot of fun.

MLM and Private Label Marketing

Private label rights (PLR)marketing might be just the perfect solution for you for your MLM needs. You need fresh, new articles on a weekly basis, content to update your site, and PLR is a good way to add relevant, creative, search engine friendly content to your MLM website. It's pretty difficult to research and write the number of articles you'd need and still run an MLM business.

Just what are PLR? Among other things, PLR articles are a fairly new creature to the Net. In short form, PLR articles allow you to make another author's work yours by changing its content. That could vary from writing an introduction paragraph or editing the title, to completely modifying it any way you want and adding your name as its creator. It really doesn't matter what approach you take to re-working your PLR article, it's a lot easier to work with an existing article than it is to start a brand new one from scratch.

Why would you want to tweak your PLR articles? You would for the simple reason that most of them will not have been written with any particular keyword in mind, so it's up to you to fix it so the search engines will find them. And that's a good thing, as it means your articles will be unique. You will also want to change their tone, and add your own personality to them. Remember that the more original your article is, the better long term results you'll have for your MLM site and business.

Just one last bit of information you will need to know about using PLR articles - you definitely do need to change them after you have bought them. This is to avoid duplicate content and the search engine filters that are now starting to gang up on duplicate content offenders. Better to be safe than sorry and find your site zapped or banned.

MLM Lead Generation - Get What You Want?

We've recently learned lead generation is the lifeblood of an MLM marketing business, and that without customers, you don't have a business. We also learned you need to work at lead generation, no matter how you feel about it, because very simply without it, you are dead in the water. No leads, no team, no business.

Ok, so you're not big on generating leads. You're shy, you're afraid people will reject you, or you don't like using the phone. Well, you have to ask yourself some hard questions right about now. Do you really want your business to grow and generate residual income? If the answer is YES, then you have to do lead generation.

You'll only get the desired results if you approach it with the right attitude. You have to want it! If you don't, it'll show! That doesn't mean you have to be desperate. It means you need to be positive and confident. If you're new to MLM marketing and networking, then fake it till you make it. The more you do lead generation, the better you'll get at it.

To be positive and confident you have to:

* Be proactive in your lead generation duties
* Learn new skills that stretch beyond your comfort zones
* Be patient and persistent
* Understand who is your client
* Be willing to choose the right type of clients for you
* Make the first move, don't wait
* Be creative in your approach
* Be prepared to listen to find out what your client needs and wants
* Be prepared to follow up with your contacts

If you want a positive team, then you have to be a positive Leader. If you can't find it within yourself to step up to the plate and take action each day, then your team won't either.

What Is Lead Generation?

Lead is the manufacture of connections between well-matched consumers and target corporate vendors. Which really just means finding people who will buy what you have to sell. It's often seen as the grunt work of building an effective business, but where would you be WITHOUT customers? So, you need to learn the skill of generating leads.

How do you generate leads? Several ways: advertising, trade shows, publicity and public relations, product literature, and somewhat less successfully by spam (definitely not recommended) All these methods are based on the statistical likelihood that if you communicate to a large audience, you should get a response back.

Another method of obtaining leads is buying them. Lead generation can certainly be expensive, but that's actually a matter of what route you choose. It does NOT have to be. There are very simple and effective ways to generate leads that don't cost and arm and a leg, especially if you're willing to put some elbow grease into it and learn the techniques.

Cold leads people really love to hate because they've had to contact with these people before calling or writing them. Warm leads are people who responded to a request (or opted in by signing up for something). They either respond to you directly, or respond to you through your website. Hot leads are people who responded, indicating an interest in your MLM business. All leads need follow through, but different kinds of follow through, and these are the skills you need to learn.

This will interest you, conversion rates on leads you receive often have a higher conversion rate than cold contacts. Why? Because the prospect is prequalified, before you ever receive the lead. In other words, they asked to receive the information you have.

Companies spend huge amounts of time, effort, and money trying to get a few people to respond out of a large pool of potential customers to become a new lead. Yet, they don't invest the time to follow up. Every day you let a lead sit unattended it decreases in value. You get out of lead generation what you put into it. Once you have a lead, start relationship marketing and build from there.

MLM Marketing and Building Traffic for Your Site

Building traffic is NOT easy and anyone that tells you it is, and they can drive traffic to your site is not being honest. Try and avoid the "Join us and get more hits" parade and try some of these suggestions instead. Besides, hits don't always convert to customers either.

Do you have good content? It has to provide value to others. Think about what you say to your audience. Think about how your writing will affect people. It's hard work, but generates long-term referral traffic. You've heard that saying "Quality is more important than quantity". When it comes to traffic building, this is VERY true. Focus on creating the best content you can.

Do you have original content? Yes, it takes way more work to do that, but it will work for you. When visitors to your site read original content, it's going to have an impact on them. And the best thing? It's hard to compete with an original content site, and sites like this tend to keep their traffic. So, if you have a way with the written word, this will stand you in good stead.

Is your content timeless? Is it going to provide value for years to come? If you write something that will be relevant to future generations, it's relevant and meaningful today. Why is this important? Timeless content affects people on a deeper level, makes them think, may even promote change in their lives because it has meaning to your readers. Write about the meaning of things, not happenings.

Do you write for humans, not computers? In other words, ignore search engine rankings. Why would you ignore those rankings? Because if you write things that people find valuable and meaningful, your word-of-mouth referrals will bring you substantial traffic that stays with you. In addition, it means you aren't a slave to search engine algorithms.

Do you write in a fashion so people know who you are? Do you tell stories about yourself to make a point? To inform? This is the most powerful kind of writing and it can impact on your traffic because people will relate to your experiences. Letting people know YOU builds a better connection with your audience and gives you repeat traffic. What a remarkable way to generate leads, customers, new business, team members, and traffic.

MLM and More Blogging For Business Tips

You've decided to "go for it" and create a blog about your MLM marketing business. You're well on your way to becoming a blogger of some expertise, but are running out of ideas to make it fresh and appealing. Here's a few things you can do to spice things up.

You can add extra facts not found in an article, show your own expertise in the area or invite others to submit their observations. No matter what way you choose to do it, you win! Remember, with a blog you need to get to the point fast as there isn't lots of room to write a novel. Best you don't do the essay route either as these days people don't have enough time to be reading lengthy articles on the Net. What you're really doing for them is pre-screening or filtering sites that would be of interest, quality sites, because you've already checked them out. This brings us to another point, having an audience vs. a public. An audience is passive. A public participates, which is what you want with your blog because ultimately, you want leads.

Another angle you can explore with your blog is how you want to write it. It can be a mixture of links, commentary and personal notes, or a record of your own thoughts (a quick reflection on something you observed or tried at work) Whichever style you choose, remember to make it distinctive to you, written in your own voice, letting your personality come to the fore. This makes sense, because one of the principle tenets of relationship marketing is getting to know your prospects, and letting them get to know you.

The kinds of blogs you'd likely be the most interested in would be the:

Private blogs - usually the most popular
Business blogs - for businesses
Corporate blogs - used internally for a business (marketing, branding, PR)

MLM and Blogging for Business

Welcome to the wonderful world of blogging, the frequent, usually chronological publications of personal thoughts and Web links. Often a mixture of what is happening in a person's life and what is happening on the Net. Call it the Reality TV of the Internet.

There doesn't seem to be much that isn't covered as a topic for a blog, so why not jump in with both feet and blog about your business and how to be a successful MLM marketer. What a tremendous vehicle for telling people what you are doing, how you are doing it and all about your team and training. You can also add pictures, product descriptions, and yes, even comments from other people.

Blogs have been around since early1997, but really took off in popularity when automated publishing systems were introduced - ie. Blogger at blogger.com. Just so you don't get confused, stick to the term blog, rather than the other alternative "weblog" as it means a server's log files. By 1999 there were 23 in existence, but it didn't stay that way long. Blogs and blogging mushroomed rapidly until it was almost impossible to keep up with them. Those who designed software got into the mix and came up with even more ways for people to publish their own blogs.

The history that's important for you to know, because it directly relates to what you can do with your blog, is that original weblogs were link-driven. Today's blogs are also link driven and there is your key to the success of your MLM marketing blog. Seek out unusual links, interesting links, teaching links, and learning links for your blog, and add you own review or commentary to them. Send your blog link to existing customers, potential customers, your team, even others in your up and down lines. You'd be surprised at the exposure you'll get so long as your blog is well done and doesn't come across like one large advertisement for your business.

MLM Expert Status by Writing Articles

You're in the Party Plan business, also commonly referred to as Direct Sales or MLM. You want to promote your business in an easy and inexpensive way, but don't know how. If you can write or have someone write for you, you have the perfect opportunity to write about lead generation, how to market successfully, or how to recruit. This establishes YOU as the expert and guess what? You get some very nice benefits such as: lead generation, increased site traffic, and improved search engine ranking.

This method of marketing is so popular, you can even find software packages and web sites to help you syndicate your articles easily to hundreds and even thousands of other sites. Imagine the number of people you could introduce to your product! Imagine the number of recruits you could find this way.

Here's a powerful example of article marketing. Marketer John Doe submits an article to iSnare (an article distribution service). It's free to submit to them, but John decides to spend $2.00. His article was sent to over 150 other distribution lists, which in turn sent his article to even more lists. Within a couple of weeks, John's article (he Googled it) returned about 650 results. 650 other sites that posted his article and created links back to his site. THAT'S A LOT OF LINKS. Think of the team building you could do with those results! Think of the number of people who now regard you as the expert in your field.

Your article needs to be well-written, focused, easy-to-understand and helpful to your readers. DO NOT blatantly promote your product or service or it won't get run. Put a link to your site in the resource box and try to stay away from other links in your article - they often get taken out by the editors. BE SUBTLE, it will get you a lot further than a two by four.

Places to get started with your article marketing are: iSnare and The Phantom Writers and ArticleMarketer. Do a Google search for article distribution services and you'll get hundreds of other places to submit your expert article for at home business netrepreneurs. You can choose to spend some money to do this, but if you do your research carefully, you'll find the most cost effective way. And in some cases, free ways to accomplish your goals!

MLM and Article Marketing

When you think about search engine rankings, you usually think of search engine optimization (SEO). The tweaking, and juggling of something called algorithms to get a higher ranking. First of all, SEO is highly over rated and has been made way too complicated. What really happens is this - people go to search for something - be it cars, handbags or home business opportunities - and they type certain search words into the browser. It's the WORDS people use to search that really affect your rankings. Yes, there are other things that affect the rankings, but by and large it's a pretty basic little old word or two that kicks off the whole thing.

Key Effectiveness Index is the ranking of words used by people when they search for product A. They get site A through D etc. as a result because the words they used to search are prominently used on those sites - either in the meta tags at the top of the page (something you can not see) - or they are used in your copy (most often the top 25 words as that is what the engines typically crawl). Okay you're thinking, so what? How does that relate to me and article marketing?

This is so easy you'll be delighted, because anyone can do this effectively. Article marketing means YOU provide something you've written - on marketing, home business opportunities, training, etc. - to other Web sites, blogs, and eZines for FREE. Yup, FREE! Why? Because in return you get to include a short bio and links back to your site in the resource box that appears at the end of your article. By the way, your article will fit into a niche that you get to pick. So if you want to write about team building or blogging, then your site link should lead back to a site that most directly relates to your topic.

Relationship Prospecting by E-Mail

This is pretty straight forward and is based on the fact that you have already built a relationship with your prospect - it's someone you know and think would be a good team member for your MLM business. You'll provide them with the information they need to know to make an informed decision about joining you. This type of e-mail doesn't have to be any more than about 400 words, but it must contain at least 3 calls to action that are the same. For instance, ask them to visit just one particular page of your website three times. Why? Too confusing if you ask them to visits other pages. Stick to the basics and make sure you have that covered thoroughly.

Ok you've learned you need at least three calls to action in this type of e-mail and that it means you want them to go to your business web site. Try for one PS, but ideally two with the second being a PSS. By the way, the PSS should be the third call to action.

The next category of email marketing is the Relationship Informative arena. Notice the word Informative. That's the key to this kind of e-mail marketing. You've likely seen these in newsletters and ezines -large one page informercials, that don't ask anyone to buy anything. They're only there to just provide information. You need to be very careful you don't come across as a MLM Marketer. Your only goal here is to merely provide information in an informational manner. Usually in about 1,500 words give or take.

Studies show e-newsletters that are informative are preferred, but only about 11% of newsletters are read thoroughly. Lesson is? Layout and content are KING. Readers will ignore or delete newsletters that aren't perceived as useful. Since your whole reason for marketing is to retain customers, this is a skill you NEED to master.

MLM Relationship Marketing

Simply put, relationship marketing puts the word custom back in customer. Seems simple enough doesn't it? Almost a no brainer, but relatively rare in many marketing circles. The focus now is on attracting customers rather than keeping them - a term referred to as offensive marketing. It's slowly changing over time, but how bizarre is that, to not try and keep your existing customers? Relationship marketing will make all the difference in the world, not to mention it can save you and your business money.

Relationship marketing evolved from direct response marketing in the 1960's, emerging in the 80's to become a system that places emphasis on building longer term relationship customers rather than on single transactions. This marketing philosophy means, understanding customer's needs as they go through their buying life cycle. Put another way, offering a range of products/services, as your customers actually need them.

Why would focusing on your existing customers be more profitable? If you're constantly spending money and resources to land new clients, you aren't paying attention to your loyal customers - the ones who are keeping you in business now. Ignore them at your own peril. This is called churn, or the customers who won't come back to you if you alienate them. Another term for trying to keep customers and increase their loyalty is called defensive marketing. Customers who have already bought something from you are your bread and butter, your key to continued profitability. Bottom line? You NEED them and can't afford to lose them. They're your assets. And you value assets and treat them accordingly. Customer loyalty is worth money to your business, since the cost of keeping an existing customer is only about 10 per cent of the cost of getting a new one. Lesson is? Pay attention to your present customers and your MLM business will have a solid footing for the future.

An MLM Market has No Borders

You can't market anything unless you have all the information you need. You need good solid direction, and to get that, you need good solid information. You also need to understand the market potential for your products, services and programs you offer. You have to choose your products, etc with an eye to building a team, to recruiting and to obtaining and maintaining a good client base. Without these things, you'll be another MLM marketer with a good idea, and not be able to accomplish anything. Chances are you'd be out of business almost before you even got started.

Team building (those below you who will duplicate what you do), with a program or product/service, substantially expands your marketing potential. Because very simply, the more people you have under you, the more business you can generate. The more business you generate, the greater your income. Great concept, but not always an easy one to accomplish - at least not alone.

With the expansion of your marketing potential, the type of person you target market to also grows significantly larger. These people will have the ability to become part of your personal team and build secondary incomes by utilizing the tools and training you provide them.

To get a good grasp of just how large your market potential really is, you need to understand that literally ANYONE in ANY group you belong to - personal, business, chat groups, clubs, is a potential member of your team. In addition, ANYONE in another networking program is also a potential client.

Also, watch for all the people who are looking for a home-based business. The numbers are staggering. If you can snag them and get them working for YOU, not only do you benefit, so do they. Imagine how many potential team members, and potential customers you could find in just that one sector.

What is Network Marketing?

At times like this when you just want a quick definition - the dictionary comes in right handy. Network marketing is a business in which a distributor network is needed to build the business. Usually such businesses are also MLM in nature (payouts also occur at more than one level). Network Marketing is sometimes also used incorrectly to indicate the business uses a network of product suppliers to offer a broader selection of products. It's usually used this way to differentiate themselves as a way to suggest their program is superior to other such programs. Clear as mud?

Okay let's go at it from another angle. If you're involved in an organization where you are actively trying to promote a product to just about everyone you can think of and you're told to get/sponsor people under you - you're involved in network marketing. And, these questions will likely ring some very loud bells for you.

Detest bugging your family, friends and people who fervently praying you won't bring up your 'business' opportunity? Cringe at the mere thought of 'following up' with your massage therapist after putting her on a third party call to explain your opportunity? Ever wished you could just carry on a conversation with someone without constantly thinking of ways to recruit them? Sick of being told "Do more of it!' and you don't know what you're supposed to be doing more of? Tired of hounding people you know couldn't care less about your business? If you answered yes to these questions, you're involved in network marketing.

The biggest thing you'll have issues with is HOW you're supposed to get "leads" to buy what you're offering. It involves your enroller (your upline) and your recruits (your downline). The upline is tells you what to do, how to do it - sort of. Uplines don't always tell you everything you REALLY need to know. I.E. buy your leads for .74 cents (but you have to buy 200) Things are not what they appear to be. Hang in or bale? Only experience will help you make up your mind.

MLM Marketing with PPC

We learned in an earlier article that MLM marketing can get a huge boost in traffic by (among other things) paying for traffic to be sent to your business site. That's the Pay Per Click (PPC) option. It means biding for the highest spot in the engine rankings. You already found out you can do this yourself, but that if you wanted to, you could pay to do this.

This is an area, although fraught with a few pitfalls, may pay off for you and your business if you take the time to do some solid research first. The other thing you will want to consider is not just doing PPC, but combining it with Search Engine Optimization. This gives you two methods to capture more market share. Combined, they're more powerful as a team than they are standing alone.

PPC actually has a fairly long history. It was the IN thing at the end of the 90's - the famous dot com boom. But, since it was so new and no one really knew what to do with it, it fell by the wayside, a victim of click fraud. Advertisers just went some place else and did their thing in safety. Is PPC click fraud still around? Most definitely, and that is due to the way it works. However, having said that, the industry is diligently working on ways to solve it. Look for even better things in the future with PPC.

There are hundreds of engines you could use to go the PPC route and five were already covered in an earlier article. Here are five more PPC search engines you can buy traffic from.

One: MSN AdCentre - new player on the block, still has some glitches to work out as it's frustrating

Two: 7Search - smaller engine, good quality traffic good interface.

Three: Search 123 - One of the first search engines. Cost effective, good support. Fund with $50, they'll give you $20 free.

Four: SearchFeed - Strong return on investment, reasonable search volume. Geographical targeting available with 11 countries

Five: ABCSearch - Solid targeting, decent traffic sources, good customer service. Will match your initial deposit up to $100

Marketing Online With Organic Search Engine Optimization (SEO)

Basically, marketing is about helping customers/ prospects find your website/business - looking to grow your business, increase sales leads, or lower customer acquisition costs. You've already read about one way to do that, but smart marketing means you'll use a combination of both SEO AND PPC. Call it online search engine advertising if you will - it works and generates new business. To be even more specific: organic search engine optimization is the process of optimizing a web site or page so it ranks well in the free listings of the search engines. This is the best (and least expensive) option for getting visitors. Why? Visitors click on free organic listings more often than paid listings.

Something else you need to know so you realize just how important this is for your site. Just about 65% of business websites were created solely for customers without any search engine optimization. Translation: two thirds of businesses on the web are in the bottom of engine results. Since approximately 85% of online sales come from search engine traffic - you've got a problem.

Without getting into too much detail about "how-to" accomplish this organic optimization - suffice it to say the methods are called "White Hat" and involve keyword research, key phrase placement in your Meta tags and content, and the application of special formatting such as headers, bold and bullets.

Remember to do both online AND offline optimization. This includes regularly submitting to directories, writing press releases, submitting articles, and getting other links pointing back to your site. To get relevant links - start a blog about your key phrase. Link from it to your web site, and keep the content on both fresh and original. The good news? 70% of search engine users visit organic sites, and 50% of them select the top results. Imagine what that will mean for your marketing site.

Google AdWords offers you:

Targeted reach

Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.

Greater control

You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable value

There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.

Local and regional targeting

Set your ads to appear only to people searching in a particular region. Now it's easy to target online customers within, say, 25 miles of your front door. Learn more

Local business ads

Get noticed on Google Maps. People searching for information related to your business will see your location, contact information, and an image of your choosing highlighted on a map of your area.

MLM Marketing with SEO

MLM is complicated enough as it is without adding to it right? Well unfortunately as with a lot of things these days, they get increasingly more complicated without any real reason, as their popularity increases. They start out as a relatively easy idea, then along comes someone who makes it more complex than it really needs to be. That seems to be the case Pay Per Click (PPC) marketing. Pay per click means a search engine that bases its search rankings on a "bid for position" basis.

PPC is fast becoming the MOST popular form of Internet advertising. It's the major way to drive traffic to your business site almost instantly. unfortunately, it's also becoming more and more convoluted and expensive. Basically, you bid a price per click to be in a specific position of the search rankings for a particular keyword or keyword phrase. For example, the #1 position on the search phrase "pay per click" required a bid of $2.03 per click, but the 15th position was only a bid of $0.85. What position you want and what you're willing to bid to get the position is up to YOU!

Your budget and a willingness to go for a higher bid number affects your site's ranking. In other words, the higher your bid, the better you ranking when search engine returns are displayed. You're not charged the PPC bid until someone actually clicks or selects your website name or URL.

So, if you want to really kick start your site, this is the way to do it. But remember one thing, you need to stay current. You can't rest on your laurels and just do it once - unless of course you have so much business you can hardly stand it.

There are literally hundreds of PPC search engines you can buy traffic from. Which ones are really worth your time? Here's a few to get you started.

One: Google AdWords - biggest and best for volume, traffic quality and user interface. Most expensive.

Two: Yahoo! Search Marketing - First GoTo.com, then Overture, high volume and quality with a few bargains still around. $50 credit on sign up.

Three: MIVA - One of the best, and under rated PPC search engines. $5 credit on sign up

Four: Enhance - strong emerging PPC search engine, solid quality control. $25 bonus on sign up

Five: GoClick- Cheap traffic, fast growing, loyal following, lets you start an account with only $10 and bid from one cent.

Prospecting for Leads

If your MLM business relies on cold calls, referrals, instant messenger communications, and e-mails you already know the importance of properly qualifying prospects. You need to learn about your prospect and their needs and then figure out how your product meets those needs. That means you need a qualified prospect.

What's a qualified prospect and where on earth do you find them. A qualified prospect is a person (or business) who needs or wants your product because it satisfies a need or solves some problem they have. How will your prospect know if what you're offering is going to help? They've never heard of you or your product until you contacted them. They'll know because you've done your homework before contacting them and know what will enhance their business. That's where good solid Internet research comes in handy.

Now you start getting to know your prospect, or in other words, you start relationship marketing. Over time talking to them, you'll get a clear picture about them and their needs, and you'll know if you want to work with them on your Team. REMEMBER: Your products and your service and how you offer it and conduct business IS YOUR BUSINESS and you don't want just anyone to help you build it.

Some will let you know right away they aren't interested. Some will call you names. Some simply don't understand how you could possibly help them, until you educate them. And here's something you need to know and work WITH, not against. Some prospects for your Team will rule themselves out with their questions to you. For instance: How hard do I have to work to make any money? How fast can I make money? Is this an MLM scheme? You'll know right away your business isn't for them. Why? Because they will not work to make your business work for them or for you. And you're not in business to lose business or customers.

Don't waste countless hours trying to convince people to work with you. They either want to because they recognize the value of the opportunity or they don't want to and hounding them isn't going to make any difference.

MLM Promotional Postcards

Postcards an efficient, very easy to create and powerful marketing tool for MLM marketing. They're useful for customer up sells and cross sells, direct purchase, lead generation and brand awareness. It's truly amazing how an effectively written postcard e-mail will do the trick. Why? Because this postcard is sent after you're done your relationship marketing. The person receiving it is expecting it and wants to hear what you have to say.

A promotional postcard e-mail sometimes promotes an event, but not always. Here's a quick example:

If I helped you get started in an online business from home, and in a few short years you were earning enough money to retire and still make a good income and live the lifestyle you always wanted to live, would you send me a Thank You note? Well, that's what I want to do. Please take my tour at the following web site.

You could also try the promotional teaser - an e-mail that is exactly what it says it is - it teases you, leaving you wanting to know MORE. Again, here's a couple of quick examples so you get the idea.

Subject: Lions and Pigs
Text: make a good team.
Be there when we need you!

Subject line: Piggy Went To College
Text: And, the students will love the end result. See you next week!

Now it's your turn! Let's get creative with your business and try this:

Subject: Our Purple Business Will Intrigue You
Text: and grow with our free support and coaching designed to provide you with cash when your articles are sold.

Meet our Purple Consultants at (location)

PS Apply for your spot on our team today!

Here's another thing you can use as well. A promotional catalogue. It's basically email that literally contains your catalogue of products and all your business opportunites.(products)

Before writing this kind of e mail, you need to know how to match your competition or beat them. What do you have that others do not? ie team support, training, a unique new idea etc. You also need to know and be realistic about what "they have" that you don't so you don't make the mistake of saying something you can't back up.

MLM E-Mail Marketing

One of the more important aspects of network marketing (aka MLM) is the lowly e-mail - the thing people love to hate simply because these days it's often viewed as spam before it's even opened. Not sure you should try this this kind of marketing because people may delete your e-mail? They might anyhow, no matter what you do, but that doesn't mean you don't do this type of marketing. Targeted e-mail is one of the most powerful marketing tools available if done correctly. A superbly crafted e-mail strategy with thinking smarts behind it is a feather in your cap, and, the foundation for relationship marketing.

The best part about e-mail marketing is the outstanding results you can get without investing too much time and an even smaller amount of money. E-mail marketing is inexpensive and what better way to market on a shoe-string budget? There's no production, materials or postage costs, and, it's 20 times more cost effective than direct mail.

The major selling point about e-mail marketing is you are proactively taking action and talking to your existing team members and prospects. You're not sitting there waiting for them to come to you or back to your web site. It's also IMMEDIATE communication. Your call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service" click here and we'll get back to you immediately. Generally speaking responses to this type of e-mail occur within 48 hours of being sent. But don't be discouraged if you don't get a response. Just keep on trucking and sending your targeted messages.

Here's one kind of e-mail that guarantees you have a captive audience - or rather one that asked to receive the information you are sending to them. It's called Opt-In E-mail. They've in some manner agreed they want to hear from you, which is a major bonus for your marketing strategy. Can you buy an service that provides you with opt-in e-mail leads? Yes you can, but why would you want to when you can write your own opt-in message? All you have to do is send an e mail that briefly outlines what you have to offer, and then ask in the e-mail if the person would like more information. If they respond to you, then you can carry on giving them more details about what you're offering.